Membership with Mackay Tourism

 

Mackay Tourism Limited is one of 14 Queensland Regional Tourism Organisations, created to combine and apply the resources of the local public and private sector to build business and leisure tourism in Mackay and Isaac Regions.

Mackay Tourism Limited has approximately 230 Member businesses ranging from large, sophisticated organisations like Mackay Airport, QR and the Regional Councils, to small family operations such as a bed and breakfast or caf?. All Members are united in an agreed vision and action plan for tourism, overseen by our elected Board, working closely with Tourism Queensland, implementing the Mackay Region Destination Management Plan.

 

To ensure that tourism achieves its full potential as a strategic growth industry and becomes a cornerstone of the Mackay region economy, generating income, employment and investment for the benefit of the entire region, with a specific focus on PRODUCT, PROMOTION & PERFORMANCE.

Mackay Tourism pro-actively leads tourism growth by:

Encouraging infrastructure and product development to seize opportunities, fill gaps and make the Mackay region a more appealing and competitive destination.

Working with carriers and terminal operators to provide easy, affordable access into the Mackay region for our target visitor markets.


Promoting our region and its visitor products and experiences nationally and internationally, with our Member businesses and external trade and media partners, by advertising campaigns, PR, convention bids, sales missions and other methods, to carefully targeted consumer markets.


Building the professional development of our tourism operators, by year-round educational programs, workshops, market intelligence and skilling.


Engaging with our regional community to educate them to the benefits ? economic, cultural and amenity-wise of growing tourism in our region.


Encouraging over 40,000 visitors annually at our two accredited Visitor Information Centres (open daily) at Nebo Road and the Town Hall, to maximise their length of stay and expenditure, as well as a Welcome Desk at Mackay Airport.

Choose your Level of Membership to provide the best return:

Bronze

This category is for private individuals and charitable/not-for-profit organisations keen to support and remain abreast of tourism affairs in our region.

Silver

Designed for small or out of region businesses, wishing to limit their promotion to the 40,000 or so visitors, who arrive annually at our Visitor Information Centres. Also for local businesses that provide support services to tourism and hospitality operators and see the value that tourism growth provides.

Gold

Recommended for active tourism and hospitality businesses wishing their products and services to be promoted economically to intending visitors, media and the travel industry in our target markets. Gold membership provides access to a fantastic range of promotional opportunities to suit all product types and budgets year-round.

Platinum and Platinum Elite

These membership levels provide special on-on-one, strategic relationships and tailored benefits for major public and private-sector organisations driving and supporting the growth of tourism to our region.

  Membership Brochure 2010/2011 ( Adobe Acrobat - 764.797KB )
download for further details of benefits and fees.

Membership Application Form ( Adobe Acrobat - 105.291KB )
download to join!

Testimonials

"Mackay Tourism continues to put Mackay on the tourist map with its proactive marketing approach. This ensures businesses receive the best possible exposure as Mackay Tourism takes our product direct to the people. My occupancy rate continues to top 98% thanks to Mackay Tourism and from a marketing budget perspective it is the best possible investment. "We are all beneficiaries of Mackay Tourism’s progressive marketing strategies."


Carole Henry
La Solana Holiday Units

"Mackay Tourism Limited provides a coordinated cost effective approach to the promotion of the region to the greater outside world!"

Cath uit den Bogaard
Comfort Resort Blue Pacific

"My experience has been nothing short of rewarding! In respect of the help, assistance and promotion of our product domestically and internationally. Mackay Tourism is successfully marketing the Mackay region to the world."

Colin Adamson
Reeforest Adventure Tours
Mackay


For further information regarding membership with Mackay Tourism Limited,
please contact:
Mackay Tourism
Ph: 07 4944 5803
E-mail: partnerships@mackayregion.com
Fax: 07 4952 2034
Postal: PO Box 5754, Mackay Mail Centre, QLD 4741



Major Sponsors

Sea Hot Fm

Mackay Regional Council

 

Tourism Queensland

Isaac Regional Council

Seven Mackay

Mackay Airport